Wiselaw is an independent not-for-profit initiative that researches, awards and lists the leading local family lawyers across the UK and provides those lawyers with free, quality enquiries. Wiselaw is unique to family law, with a mission to help the best family lawyers maximise their differentiation in the market, enhance their superior positioning and gain more new clients.
We conduct a continuous research cycle using our comprehensive assessment criteria to identify the best local family lawyers. Lawyers are then awarded a Wise Choice Family Lawyer badge and for their firm, a Wise Choice Family Law badge. The badges can be displayed on the firm’s website so prospective clients immediately know that the lawyer is a superior provider of specialist family law advice. Each awarded lawyer is then listed on the Wiselaw website, which is page-one listed by the search engines across the UK and used by clients every day to research lawyers in their local area for their family law or divorce issue.
As a not-for-profit initiative we invest all funds into maintaining and promoting the Wiselaw listings pages exclusively for the benefit of the lawyers who are awarded.
How is Wiselaw Different?
Our service gives prospective clients a straightforward means of identifying the most talented and experienced family and divorce solicitors in their local area.
Every month thousands of visitors use the Wiselaw listings pages to research the family lawyer market and find the best legal representative for them. Hundreds then submit enquiries via the Wiselaw website and hundreds more go to the lawyers’ own websites and enquire directly. All enquiries generated by Wiselaw, directly or indirectly, are provided at no charge.
Wiselaw is also entirely independent and impartial. Lawyers have no influence over whether they are awarded and listed. Our assessment process is conducted by professional researchers, working entirely separately to the firm and the lawyer. The Wise Choice badges and Wiselaw listings are therefore trusted means for clients to make a straightforward selection of family lawyer at what is typically a stressful and emotional time.
How Wiselaw Works
Wiselaw continuously researches the UK’s family lawyers and their firms. When a family lawyer meets or exceeds our criteria for being listed on Wiselaw, the following process begins:
A lawyer who meets or exceeds our research criteria is initially awarded temporary listing status and is added to the Wiselaw listings page for their local town or city. They are then immediately visible to prospective clients who use our listings pages every day to research and select a local family lawyer.
A lawyer with a temporary listing is then awarded a permanent Wise Choice Family Lawyer listing. Upon accepting the award, the lawyer will receive their Wise Choice Family Lawyer badge and the Wise Choice Family Law badge for the firm. The badges can be displayed on the firm’s website as well as any other materials such as letterheads, leaflets and email signatures.
When a lawyer’s listing becomes permanent it is given increased visibility by being moved to the top of its page, rotated with the other permanent listings. Permanent lawyer listings can display the firm’s logo to help with local recognition when prospective clients are viewing the page. Unlike temporary listings, permanent listings are not subject to being replaced without notice.
With numerous local firms offering me-too legal services, a Wiselaw awarded and listed family lawyer can more easily and more clearly stand out against lesser competition.
A Shortcut to New Clients
Many clients find the process of searching for, comparing and selecting a family lawyer difficult and confusing. The Wise Choice badges and listings help clients identify their local specialist family lawyers. Clients know that a Wise Choice awarded lawyer has been independently reviewed and is a superior choice for family law or divorce advice.
Highly Ranked Listings
Wiselaw ensures its listings pages are highly ranked across the UK by all search engines. The Wiselaw listings pages are page-one ranked for search terms most likely to be used by higher quality clients; terms such as ‘best family solicitors ABC-City’ or ‘divorce lawyers XYZ-Town’ along with a growing list of thousands of others.
Cost Effective Exposure
Wiselaw is a not-for-profit and is therefore able to charge a minimal fixed fee whilst also investing 100% of the funding it raises. This model provides far greater exposure for lawyers than if their firms invested the same amount alone.
Free, Quality Enquiries
Clients with genuine legal needs use Wiselaw every day to research and select their preferred lawyer before submitting their enquiry directly via the Wiselaw website. All enquiries from Wiselaw are provided at no charge. Additionally, to help maintain quality, we also use automated scanning software to quarantine any potentially non-genuine enquiries submitted via Wiselaw before they are sent to the lawyer.
Limited Listings Per Area
The number of lawyers displayed on the Wiselaw listings page for each town and city is intentionally limited to a fair and manageable number. Prospective clients typically do not want to be overwhelmed by too many options that are little better than the search engine results or a directory. Limiting the number of listed lawyers also ensures the long-term exclusivity and value to those lawyers who are listed. Once a limit for a listings page is reached, no other lawyers will be awarded for that town or city unless an existing lawyer is removed (e.g. they retire or move to another area).
Your Questions Answered
What are the criteria for awarding the Wise Choice badge and listing?
Wiselaw evaluates lawyers using real-world criteria including: depth of specialist family law experience, the firm’s local standing and reputation, client feedback and reviews, contributions to industry insight, reported cases, industry awards and comparative competitiveness of fees. Not all criteria must be met and some criteria have greater weighting than others.
Can I edit my listing profile?
All edits are managed by the Wiselaw team, but lawyers with a permanent listing can request up to three edits per year at no extra cost. There are some simple editing guidelines that each listing must adhere to, which we will share with you when an edit is requested.
What happens if I choose not to accept a permanent listing?
The small fee paid to become a permanent listing provides significantly greater benefit and exposure for the lawyer and for the firm than if the firm invested the same amount alone. However, if a lawyer does not wish to be permanently listed by Wiselaw they will of course be given the choice to have their listing removed.
How much traffic does the Wiselaw website receive?
The Wiselaw website achieves an exceptionally high average visit time of almost 4 minutes and an exceptionally low bounce rate of 35%*, demonstrating that our visitors are highly engaged with the site’s listings and content. [*Data from January 2020].
We do not report on the volumes of traffic the Wiselaw website receives. Our focus is on quality of traffic rather than quantity. We focus on gaining visitors who use online search terms that are more likely to convert into good quality enquiries, either direct to the lawyer or via the Wiselaw website. For example, generic search terms such as ‘divorce process’ or ‘child maintenance’ that are high-volume but low-converting are deprioritised for high-converting search terms such as ‘best family solicitors XYZ-City’ or ‘divorce lawyers ABC-Town’.
Will there be a limit to the number of lawyers listed on each Wiselaw listings page?
Yes, we intentionally keep the number of awarded lawyers per area down to a fair and manageable level. The maximum number of lawyers on each listings page is based on several factors including the size of the town or city and the divorce rate for that area. By placing a limit on the number of lawyers per listings page we can provide a useful list of options for prospective clients without overwhelming them, whilst also maintaining the listings’ exclusivity for the lawyers who are awarded.
What happens if an awarded lawyer leaves the firm, are the firm and the lawyer still listed?
In this instance our researchers will make a priority of reassessing the firm and the lawyer’s new circumstances. We do allow a longer grace period for the firm to appoint a replacement and for the moving lawyer to establish in their new firm. The firm’s new appointment and the lawyer’s new firm will need to meet our research criteria and assuming they do, they will remain published and will have their listings updated at no extra cost.
Can one lawyer be listed on more than one Wiselaw listing page?
In some rare cases, yes, if the firm has more than one office. The lawyer would need to demonstrate that they meet clients at the office locations in question. Typically, the primary office location for a lawyer would take priority in the Wiselaw listings over another lawyer’s secondary office location.
If you are listed on Wiselaw and we have not yet contacted you and you would like to upgrade your listing to permanent status, please contact us using the following details: